Practice Builders Episode 29 - Lisa Machenberg, CCHt
Presented By: Lisa Machenberg
Guest Speaker Lisa Machenberg, Senior Instructor at HMI and CCHt, returns to share her insight on longevity, flexibility, and sustained success in hypnotherapy. From launching her practice with a deep fear of public speaking to appearing on national television and mentoring thousands, Lisa brings both heart and humor to her guidance.
In this episode, Lisa outlines the mindset and executive functioning habits that distinguish successful practitioners, sharing her four-step framework: define the problem, identify the solution, make a plan, and execute it with 100% follow-through. She encourages listeners to embrace their “shoulds” and treat them as meaningful guides toward growth and action. Lisa also discusses strategies for maintaining a full client schedule, adjusting schedules to fit your life, and defining what a “full” means based on your own definition and needs.
Lisa offers unique marketing tips that include live lectures, local papers, silent auctions, and her signature strategy: walking around with your HMI books to spark conversations with others. She also introduces ecotherapy as a powerful, sensory-based approach, and offers creative ideas for group mindfulness walks. From business structure to ethics to confidence, Lisa delivers practical tools and inspirational stories, reminding listeners that what may seem like a deficit might actually be their superpower.
Lisa’s mix of professional wisdom, real-world strategy, and personal authenticity makes this an episode not to be missed.
Take the next step in your journey toward success. Let’s grow and succeed together.
PBPH / Release Date: Thu, Apr 10, 2025 / Production Date: Wed, Apr 9, 2025 / Format: SD
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