American Hypnosis Association – Practice Builders Power Hour

Presented By: Elaine Perlisss

Guest Speaker Elaine Perliss, HMI Senior Staff Instructor and CCHt, shares how a business plan can turn the desire to help people into practical direction for building a hypnotherapy practice. Elaine encourages practitioners to use it as a living roadmap that can grow and change with them.

In this episode, Elaine explains how breaking the plan into manageable steps can reduce overwhelm and help practitioners focus on what comes next. She also shows why a changing niche does not mean the plan has failed. Specialties and opportunities may evolve while the core mission of the practice remains steady. Elaine recommends reviewing the plan quarterly and translating key goals into Mental Bank value events so the work stays top of mind every day.

Elaine also offers practical guidance for making the plan work in real life. She encourages practitioners to hire to their weaknesses, focus resources on what the practice actually needs, and use grassroots marketing to build relationships in the community. Her advice helps listeners decide where to spend their time, money, and energy while staying connected to the original purpose and excitement that brought them to hypnotherapy.

Elaine’s blend of business wisdom and decades of practice experience makes this an episode you will not want to miss. Turn insight into action and action into results. Join us to grow your practice with purpose.

PBPH0093 / Duration: 01:08:22 / Release Date: Thu, Jul 30, 2026 / Production Date: Wed, Jul 29, 2026 / Format: HD

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