Practice Builders Episode 76 - Ilah Brock, CHt
Presented By: Ilah Brock, CHt
Guest Speaker Ilah Brock, CHt, returns to explain what it takes to build a hypnotherapy practice with commitment, flexibility, and a willingness to treat the work like a real business. She also shares how adding Integral Eye Movement Therapy (IEMT) expanded the way she supports clients dealing with trauma, PTSD, and emotional overwhelm.
In this episode, Ilah offers practical lessons on how to get started, including using pro bono work, clinic hours, and lead services like Bark to build early momentum. She explains how to think about marketing more strategically by testing what works, watching the numbers, and treating SEO and Google Ads as investments that need to justify themselves. She also shows that visibility does not have to come from only one place, but can grow through websites, office presence, talks, and outreach that fit the community you serve.
Ilah also presents IEMT as a modality that can strengthen hypnotherapy work. She explains how IEMT helps clients collapse and unlink emotions from memories before hypnosis begins, making clients more grounded and receptive in session. Just as importantly, she shows how to integrate IEMT while staying within scope, screening for fit, and referring out when needed.
Ilah’s blend of practical business insight and heartfelt dedication makes this an episode you will not want to miss. Turn insight into action and action into results. Join us to grow your practice with purpose.
PBPH0076 / Duration: 01:03:29 / Release Date: Wed, Apr 8, 2026 / Production Date: Wed, Apr 1, 2026 / Format: HD
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