Practice Builders Episode 59 - Anna Machkalov, CHt
Presented By: Anna Machkalov, CHt
Guest Speaker Anna Machkalov, CHt, shares strategies for building a hypnotherapy practice grounded in personal growth and emotional healing. She outlines a first-session structure while meeting the client where they are, staying flexible, and pivoting when an approach is not working well.
In this episode, Anna emphasizes that the presenting issue may not be the root cause and encourages hypnotherapists to “peel the onion” to find what is driving fear, tension, or anxiety. In her experience, a lack of confidence is a common underlying concern among clients. Anna explains that a hypnotic trance may not be calm and still, but can be active and expressive, with movement, laughter, or eyes opening as part of a client’s processing. She highlights guided imagery pitfalls, noting how easily a well-intended scene can bump into hidden fears. She reminds hypnotherapists to trust their training and intuition.
Because many people still do not understand hypnotherapy, Anna recommends simple education and clear explanations in everyday conversations. She also encourages a consistent community presence and suggests using easy conversation starters, such as a badge or branded shirt, and gift certificates as a low-friction way for new clients to experience hypnosis and generate referrals.
Anna’s blend of grounded client work and real-world practice-building strategies makes this an episode you will not want to miss. Take the next step in your journey toward success. Let’s grow and succeed together!
PBPH / Release Date: Mon, Jan 12, 2026 / Production Date: Wed, Nov 5, 2025 / Format: SD
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