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American Hypnosis Association – Practice Builders Power Hour

Practice Builders Episode 105 - Catherine Coleman, CCHt

Presented By: Catherine Coleman

Catherine Coleman

Guest Speaker Catherine Coleman, CCHt, educator, published author, and HMI associate instructor, explores how practitioners create communication that audiences remember and use. Being heard does not automatically mean your message connects. Drawing on her teaching experience and Group Presentation Practicum, she connects effective speaking with skills hypnotherapists already practice, building rapport and understanding the person receiving the message.

Catherine organizes preparation around six questions, starting with - Who am I in this situation? What do I know? What do I want? Then ask the same questions about your audience: Who are they, what do they know, and what do they want? These questions help you choose an approach that speaks to the people in front of you.

To avoid overwhelming listeners, Catherine describes every communication opportunity as a “box,” with time as one of its boundaries. A 15-minute presentation might hold one idea delivered well. She shares how she approached an EFT presentation for college faculty through their shared interest in education.

Authenticity runs through her message. Learn from speakers you admire, then bring your own experience and personality to the room. You do not have to be your audience to understand them, and improvement comes through practice.

For this week’s challenge, Catherine invites you to choose an opportunity to address two or more people. Write answers to the six questions, then speak. If you are not ready for a live audience, record yourself on Zoom speaking to an imagined group.

Take this week’s challenge to keep learning, growing, and strengthening your work with clients.

PBPH0105 / Duration: 01:08:26 / Release Date: Wed, Nov 4, 2026 / Production Date: Wed, Oct 21, 2026 / Format: HD

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