American Hypnosis Association – Practice Builders Power Hour

Presented By: Lisa Machenberg

Guest Speaker Lisa Machenberg, HMI Senior Instructor and CCHt, returns to offer practical strategies for turning intention into action, including how to set goals, create structure, and build credibility over time. She emphasizes that success begins by choosing a target first, then staying receptive to the right clients and opportunities.

In this episode, Lisa explains how to keep access and ethics intact by using the pro bono program link when needed, reinforcing that money should never be the reason someone cannot get support. She also highlights a simple strategy for handling fee conversations by knowing both the professional fee and the lowest fee that still feels workable, then letting the client name what is comfortable. She gives a simple routine for staying organized by completing notes right after the session, reviewing them before the next session, and tracking key names and context so clients feel remembered.

Lisa explains why reading scripts can weaken a client connection, emphasizing that relationship and attunement are central to effective work. She suggests a structured approach that helps practitioners stay confident without scripts, keeping attention on the client instead of worrying about what to say next. She also shares a positive-psychology style strategy that helps clients reconnect with past strengths and apply those strengths to a current goal.

Lisa’s blend of warmth, experience, and practical strategy makes this an episode you will not want to miss. Take the next step in your journey toward success. Let’s grow and succeed together!

PBPH / Release Date: Mon, Jan 12, 2026 / Production Date: Wed, Dec 10, 2025 / Format: SD

You must be logged in to your account view this AHA Members Only content. Please use one of the links below:

• Existing AHA Members Login Here
• Not an AHA Member? Join the AHA today!